School fundraising is perpetually short term. It’s always about meeting immediate needs – and so it’s always about asking for immediate donations. And this cycle repeats year after year after year.
Part of the reason for this is that students move on – sometimes after only a year or two - so the focus of their parents and supporters is limited. And it remains limited because we encourage it to be by not offering longer term options.
When was the last time a student came to your door and asked you to sign up for a $5 a month support plan for their school? Instead they ask for $20. Then another student comes by next term. By promoting longer term thinking, we can change the mechanics of giving, and create a sustainable donation base.
In case you think there’s no appeal to longer term giving, ask yourself if you would continue to give $5 a month to the school your children attended. Or the school you attended. Colleges and universities understand the appeal of alumni support, and actively seek and promote it.
So think longer than just this term or this year. Change from asking for a donation, to asking for on-going support.