Pitfalls of Pitching Products

Date: July 6, 2012 Author: Joseph Guzzi Categories: default-import-blog-type-1
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A common school fundraising method is to sell products. Cookie dough, magazines, chocolate covered almonds, wrapping paper. While some supporters are happy to purchase anything to help a child, others may feel put upon. Schools will often try several different products over the years, trying to find the best one.

When kids sell products, the focus is on the product, and not the school. While it may be easier for a student to discuss cookies, the school need – and the benefits of donations, often go unaddressed.

Numerous studies have shown that focusing on the needs, and the difference giving can make, results in much higher donations. When was the last time you were asked to buy a magazine to support a hospital? When large institutions like hospitals ask for donations, they tell you that your donation will buy medicine or beds for sick children. And that’s why you dig out your wallet – not for the glossiness of Better Homes & Gardens, but for the difference you can make.

Focusing on results works. Results resonate.
JG 

 

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