Web and e-Marketing Metrics for Schools

Date: February 3, 2014 Author: Kevin Maynard Categories: default-import-blog-type-1

One of the lovely things about websites and e-mail is that you can measure results. You can tell how many people visited your website, which pages were popular, and how long they stayed on any of them. With e-mail notices and newsletters, you can tell how many people actually viewed them, and of these, what percentage followed any links to the website to read further.

Businesses use these metrics to their advantage, but schools typically do not. And when it comes to school fundraising campaigns, metrics are usually limited to $ collected.

Until now.

Scholmark has made these measurement services available to every school in the country. I’ve written before on the value of database marketing and e-mail campaigns, but neither of these work well if you don’t manage message to the metrics. We give schools the ability to know what’s working and what isn’t.

We pay close attention to these statistics as well, in order to craft fund-raising campaigns to best effect. We also manage website design and usability – and give schools recommendations for their own pages, based on these metrics.

It’s all part of the package – and all free – as Scholmark works to raise the level of school fund-raising.



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